The Value of Color
Color accelerates learning, retention and recall by 55%
- 78%
Color improves comprehension, increasing it by 73%
Color increases the willingness to read a document by 80%
Color improves recognition by 78%
Color increase motivation and and participation up to 80%
Color reduces error count from 55% to 35%
Color sells products and ideas more effectively by 50%
to 85%
Colors can stir impulses in people, making them want to
satisfy a need. Have you ever noticed how food companies
use certain color to make a sale? Many food products come
in red packages or have red on their labels.
A recent study brought to light that women prefer red and
men prefer blue. This would suggest that your ads in male-oriented
magazines should use blue as a background or photographic
setting. In advertising to women, you should make use of
red.
Did you know that using a color, textured paper for your
direct mail response questionnaire or card will significantly
improve your percent of returns? Do you know what color
will captivate surfers on the worldwide web? Call us for
color answers. We'll consult with you in living color!
